The Latest News

Media Mentions
- Just finished a PI Window on Business radio interview about The Psychology of Social Networking. The recorded interview is now available on demand.
- Should your boss be your Facebook friend? See my answer in this CNN.com interview. Reprinted on other sites including CareerBuilder, Fox News, and MSN, and referenced in numerous blog posts and Twitter tweets.
- Facebook friending your boss is a popular topic. Listen to this radio interview with KDKA Radio’s Shelley Duffy: Now You Know About Facebooking Your Boss.
- Quoted as a social media expert in a CareerBuilder article about Social Networking Do’s and Don’ts. The article offers some great advice on how … and how not … to use social networking as a job search tool. The article was also reprinted on AOL’s Find a Job site.
- Quoted as a social media expert in a two-part series in Inc.
- Coming soon: several trade magazine features, radio interviews, and a new podcast.
Italian Version of The Truth About Profiting from Social Networking to Release This Spring
Sperling & Kupfer, an Italian publisher in Milan, will release a translated version of The Truth About Profiting from Social Networking this spring.
Social Networking 101 Podcast
For more social networking tips, listen to my latest interview on CS Techcast covering the topic Social Networking 101.
The hosts — Eric Johnson, Joshua Jones, and Eric Beehler — discuss the latest tech news first and then move into the interview segment. If you just want to listen to the interview, move forward to 11:15
Social Networking Podcast Series on the OnPodcasts Network
I recorded a two-part podcast series with the OnPodcasts Network, in which fellow author Deirdre Breakenridge (PR 2.0, The New PR Toolkit) interviewed me about the latest trends in social networking.
Here are the links:
Episode 1: Creating a Strategic Marketing Plan for Your Social Networking Campaign
- how social networking can fit into your overall marketing mix
- the role of audience in social networking success
- a crucial success step that many people overlook
- the three most important components of a social networking campaign
Episode 2: Profiting from Future Trends in Social Networking
- where social networking is headed
- why niche social networking is so crucial
- mobile social networking trends
- how to ensure a big payoff with social network advertising
- how to stand out from the crowd and generate results
Second Edition of The Web-Savvy Writer Released in November 2008
The Second Edition of The Web-Savvy Writer: Book Promotion with a High-Tech Twist was released in November 2008. This is the book called “brilliant … indispensable … and a must read”by publishing and publicity experts.





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