About Patrice
Patrice-Anne Rutledge is a bestselling author of 27 books, business technology expert, and communications consultant who has been interviewed by CNN, Inc., Fox News, MSN, AOL, and other media outlets around the world.
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Show Off Your Social Media Expertise with Blog-Off II
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I was recently invited to be one of the evaluators for the Blog-Off II social media blogging contest, to take place on the Community Marketing blog between December 1st and 12th. Blog-Off II is now offering more than $45,000 worth of prizes, including extensive international media coverage for the winners.
If you’re interested in demonstrating your expertise in social media and blogging, and are interested in competing for some of these cool prizes, check out the details about Blog-Off II.
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Want your readers to retain copies of their favorite posts on your blog without wasteful printing? Place an Eco-Safe badge on your blog to give readers three eco-friendly alternative to printing: emailing HTML, emailing a PDF, or downloading a PDF. If you use WordPress, you can install a plug-in designed specifically for WordPress.
Best of all, the badge takes only a few minutes to install.
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Safari Books Online is offering a free 10-day trial. Safari includes more than 8,500 books and videos on technology and business topics, including many of my recent titles!
Link Your LinkedIn and Twitter Accounts
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LinkedIn and Twitter just announced a new partnership that will integrate the two social sites. Essentially, the new integration enables you to share your LinkedIn status updates on Twitter and to send your tweets to your LinkedIn connections. Fortunately, you do have some control over what you share and with whom you share it.
To get started, go to the Edit My Profile page on LinkedIn and click the Add Twitter Account link (you can also access this from the Account & Settings page). Indicate whether you want to display your Twitter account on your profile and whether you want to send all your tweets to LinkedIn or only those you specify with the #in hashtag (#li also works).
Now when you post a tweet on Twitter, it appears as a status update on LinkedIn. If you choose to share only selected tweets, you’ll see the hashtag at the end of your update.
If you want to change these settings at any time, just go back to the Edit My Profile page to edit or remove your Twitter integration.
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The Truth About Profiting from Social Networking Released in French
Filed Under Book News | Leave a Comment
Les Éditions Transcontinental, a well-known publisher in Montréal, just released a French translation of The Truth About Profiting from Social Networking in October 2009. Tirer Profit du Réseautage Social is the book’s title in French.
Stay tuned for more news about media interviews in La Presse and Sympatico.ca.
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Favorite LinkedIn Features?
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I’m doing some research for a new LinkedIn project and I’d like to know about the LinkedIn features you use most. If you’re interested in seeing what others have to say, the live results will appear in my left sidebar for the rest of the year. Thanks for your input!
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LinkedIn Introduces Profile Organizer
Filed Under LinkedIn, Social Media & Social Networking | Leave a Comment
LinkedIn just introduced its new Profile Organizer feature, which enables you to save and organize LinkedIn member profiles into folders. This is a great tool for recruiters, entrepreneurs, and job seekers who want to bookmark and track profiles of interest. You can also add notes to profiles you manage in the Profile Organizer.
The only catch? You need to upgrade to one of LinkedIn’s premium plans to take advantage of Profile Organizer. With a Business Account at $24.95 a month, for example, you can create up to five folders for storing profiles. The Business Account also enables you to send InMail, participate in the OpenLink Network, and save multiple search results, among other things.
Few people may upgrade to a premium account just to take advantage of Profile Organizer, but it’s definitely a worthwhile tool if you’re already a premium account holder or have been thinking about upgrading.
Here’s a quick intro to LinkedIn’s Profile Organizer:
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Use Company Buzz to Link LinkedIn with Twitter
Filed Under LinkedIn, Social Media & Social Networking | Leave a Comment
Company Buzz is one of LinkedIn’s lesser known applications, but it offers some powerful intelligence tools for those who take the time to install this app and explore its true power.
The primary goal of Company Buzz is to help you monitor the Twitter buzz about your company. When Twitter users post tweets about the companies (or schools) listed on your profile, you can view these tweets on the Company Buzz page or on your LinkedIn home page.
Company Buzz offers much more than just the latest chatter about your company, however. It’s also a great research tool that lets you follow tweets about multiple topics, identify buzz words, and track trends.
For example, let’s say that you want to track the Twitter buzz about your competitors, companies you’re interested in working for, or a topic related to your professional. You can quickly add this search term to your list of followed topics on Company Buzz and view the latest tweets right from LinkedIn. Company Buzz also displays a list of related buzz words to check out and a trending chart that shows you how many tweets your topic has generated over the past week.
To add the Company Buzz application to your LinkedIn account, click the Applications link on the left menu of the LinkedIn home page.
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Linking Opportunities With Results: Getting LinkedIn in 10 Minutes
Filed Under LinkedIn, Social Media & Social Networking | Leave a Comment
On August 25th, I was a special guest on the PI Window on Business radio show hosted by Jon Hansen, talking about Linking Opportunities With Results: Getting LinkedIn in 10 Minutes.
Although the live show is over, you can still listen to the on-demand version. The first part of this segment focuses more on writing and publishing strategies. In the second part, I cover today’s hot topics in the social networking world and offer advice on creating a LinkedIn strategy that generates results.
Here are some of the many topics we cover:
- How the publishing world is changing to meet the demands of today’s readers
- Why LinkedIn doesn’t have the dropout rate of Twitter (the infamous Twitter quitters) and why
- My take on all the buzz surrounding social networking sites that limit your number of connections or friends
- When it makes sense to automate social networking and when this strategy works against you
- My favorite strategies for generating results on LinkedIn when you’re short on time
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Sams Teach Yourself LinkedIn in 10 Minutes Now Available
Filed Under LinkedIn, Social Media & Social Networking | Leave a Comment
My latest book, Sams Teach Yourself LinkedIn in 10 Minutes, has just been released. This easy-to-read guide helps even the most time-crunched professional create a LinkedIn presence that generates results. Stay tuned for the latest news, a book excerpt, media links, and tips you can use to make the most of LinkedIn as a vital business networking tool.
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