About Patrice
Patrice-Anne Rutledge is a business technology author and consultant who specializes in social media, online collaboration, and presentation technologies.
Let’s Connect
Jun
30
For more social networking tips, listen to my latest interview on CS Techcast covering the topic Social Networking 101.
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Jun
25
Top 10 Ways to Profit from Social Networking
Filed Under Social Media & Social Networking | Leave a Comment
How can you profit from social networking? The possibilities are endless, but here’s are ten of my favorite ways top 10 list of what you can achieve through social networking
- Create an online profile that attracts clients, jobs, and other opportunities
- Tap into the hidden job market and prepare for a killer interview
- Recruit qualified job candidates
- Launch, market, and advertise your products and services
- Develop an online platform that promotes your career as an expert, speaker, or consultant
- Develop your fan base as a musician, artist, actor, or author
- Publicize a cause, political campaign or nonprofit organization
- Share and exchange business information with fellow contacts
- Conduct market research on a certain niche or demographic
- Find and analyze potential partners, investors, and distributors
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Jun
21
Social Networking Success Story: College Admission Professionals Network
Filed Under Social Media & Social Networking, Success Stories | Leave a Comment
When Brian Hazlett, Director of Undergraduate Recruitment at Binghamton University in New York, couldn’t find an online network of his peers, he decided to create one himself. Less than one month later, the College Admission Professionals Network is thriving.
What prompted you to create a social network for college admission professionals?
Networking in higher education is essential to college admission professionals’ development and successes. A dedicated social network offers members an interactive and dynamic online forum. Traditional list servs are static and fill your e-mail inbox. Industry conferences are only offered several times a year and require a concerted effort afterwards by individuals to stay in touch. The social network allows professionals to connect and interact daily – posing and discussing a pressing question, seeking input from a diverse group, bouncing ideas from one person to another and catching up on news and trends in one online location.
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Jun
19
Social Networking Podcast on the OnPodcasts Network
Filed Under Social Media & Social Networking | Leave a Comment
I just finished recording a two-part podcast series with the OnPodcasts Network, in which fellow author Deirdre Breakenridge (PR 2.0, The New PR Toolkit) interviews me about the latest trends in social networking. Here are the links:
Episode 1: Creating a Strategic Marketing Plan for Your Social Networking Campaign
- how social networking can fit into your overall marketing mix
- the role of audience in social networking success
- a crucial success step that many people overlook
- the three most important components of a social networking campaign
Episode 2: Profiting from Future Trends in Social Networking
- where social networking is headed
- why niche social networking is so crucial
- mobile social networking trends
- how to ensure a big payoff with social network advertising
- how to stand out from the crowd and generate results
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Jun
15
Social Networking Success Story: Parkland Health & Hospital System
Filed Under Social Media & Social Networking | Leave a Comment
Charise Thomason, a public relations specialist at Parkland Health & Hospital System in Dallas, recently talked to me about the success of their MySpace page dedicated to teen health issues.
What prompted you to create a MySpace page for your hospital?
We’ve noticed a decline in younger patients – teens and young adults – and we’re concerned that these patients are not receiving help from anyone. We want these members of our community to be informed of the family planning options available to them to avert unintended pregnancies and illness. We’ve created the page to communicate with teens using a vehicle they are already comfortable with – that is social media. We hope it will become a valuable resource for adolescents who may have questions about reproductive health or who may find themselves in need of help.
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Jun
14
Over the next few weeks, I’m going to post a series of social networking success stories showing how people from a variety of backgrounds and industries are tapping the power of social networks to market their businesses, enhance their careers, and promote social causes. I’ve found quite a few interesting stories and hope they motivate you to explore the many ways you can profit from social networking as well.
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