Aug

30

Use Company Buzz to Link LinkedIn with Twitter

Filed Under LinkedIn, Social Media & Social Networking | Leave a Comment

companybuzzCompany Buzz is one of LinkedIn’s lesser known applications, but it offers some powerful intelligence tools for those who take the time to install this app and explore its true power.

The primary goal of Company Buzz is to help you monitor the Twitter buzz about your company. When Twitter users post tweets about the companies (or schools) listed on your profile, you can view these tweets on the Company Buzz page or on your LinkedIn home page.

Company Buzz offers much more than just the latest chatter about your company, however. It’s also a great research tool that lets you follow tweets about multiple topics, identify buzz words, and track trends.

trends For example, let’s say that you want to track the Twitter buzz about your competitors, companies you’re interested in working for, or a topic related to your professional. You can quickly add this search term to your list of followed topics on Company Buzz and view the latest tweets right from LinkedIn. Company Buzz also displays a list of  related buzz words to check out and a trending chart that shows you how many tweets your topic has generated over the past week.

To add the Company Buzz application to your LinkedIn account, click the Applications link on the left menu of the LinkedIn home page.

Recommended Reading: Sams Teach Yourself LinkedIn in 10 Minutes

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Aug

26

Linking Opportunities With Results: Getting LinkedIn in 10 Minutes

Filed Under LinkedIn, Social Media & Social Networking | Leave a Comment

blogtalkradioOn August 25th, I was a special guest on the PI Window on Business radio show hosted by Jon Hansen, talking about Linking Opportunities With Results: Getting LinkedIn in 10 Minutes.

Although the live show is over, you can still listen to the on-demand version. The first part of this segment focuses more on writing and publishing strategies. In the second part, I cover today’s hot topics in the social networking world and offer advice on creating a LinkedIn strategy that generates results.

Here are some of the many topics we cover:

  • How the publishing world is changing to meet the demands of today’s readers
  • Why LinkedIn doesn’t have the dropout rate of Twitter (the infamous Twitter quitters) and why
  • My take on all the buzz surrounding social networking sites that limit your number of connections or friends
  • When it makes sense to automate social networking and when this strategy works against you
  • My favorite strategies for generating results on LinkedIn when you’re short on time

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Aug

25

Sams Teach Yourself LinkedIn in 10 Minutes Now Available

Filed Under LinkedIn, Social Media & Social Networking | Leave a Comment

linkedinMy latest book, Sams Teach Yourself LinkedIn in 10 Minutes, has just been released. This easy-to-read guide helps even the most time-crunched professional create a LinkedIn presence that generates results. Stay tuned for the latest news, a book excerpt, media links, and tips you can use to make the most of LinkedIn as a vital business networking tool.

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Aug

24

Online Video Viewing Reaches an All-Time High

Filed Under PowerPoint & Presentation Technologies, Social Media & Social Networking | Leave a Comment

ComScore just released that latest stats for online video viewing, and July 2009 recorded the largest audience ever. More than 158 million U.S. Internet users watched online video. Google (home to YouTube) received the largest market share by far at nearly 42 percent, followed by Viacom, Microsoft, Fox (home to MySpace), and Hulu, all with less than 5 percent each.

Now, a lot of those videos were entertainment-related, but online video is still a great business tool. I’m getting more involved with video myself for some upcoming projects and will continue to share my experience along the way.

Here are three of my favorite tips for people just getting started with video as a business tool:

  • Have a goal. Whether your goal is to sell, instruct, persuade, or just generate positive buzz with your audience, it’s important to focus on that goal when creating your video and determine the best way to distribute it.
  • Think beyond YouTube. Yes, YouTube remains the premier place for video right now, but there are many other video-sharing sites that could be an even better match with your audience. Also consider adding video to your website or blog to communicate with your customers.
  • Remember that video isn’t just for sales. Online video is also a great instructional tool for your customers and other site visitors. Over the next few weeks, I’ll share several great tools for making standard PowerPoint presentations come alive as multimedia instructional videos.

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