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About Patrice

Patrice-Anne Rutledge is a business technology author and consultant who specializes in social media, online collaboration, and presentation technologies.
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Social Networking Success Story: Shiraz NYC

Filed Under Social Media & Social Networking, Success Stories

shai Shai Tertner is the CEO and Creative Director of the New York-based event firm Shiraz NYC. Can you describe your presence on Facebook? I have a great profile on Facebook that includes my expansive group of friends totaling at 630 people. I regularly post status changes and images from events that I’ve done. I also created a real estate party group, as I do host many events for the real estate industry using Facebook as a tool to invite guests. Another way I use Facebook is to promote my blog: Not So Shai by including a status update making it known to my group of friends that I have posted a new one. What has this exposure done for your business? This exposure introduced me to many more people who are familiar with what I do and consider my company for events. A lot of people are familiar with me but don’t necessarily know what I do. They’ve become aware of it through this social network, in the end helping to elevate my business. How are you using Facebook as a recruiting tool? I was recently hiring at my company and posted on my status that I was searching for someone to fill the position. By the day’s end I had twenty or more capable individuals interested!