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About Patrice

Patrice-Anne Rutledge is a business technology author and consultant who specializes in social media, online collaboration, and presentation technologies.
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Jan

22

Build Buzz and Community with Blog Talk Radio

Filed Under Audio & Video, Social Media & Social Networking | Leave a Comment

Video may be generating a lot of buzz on the social web right now, but audio is still a great way to connect with your audience and build community. Podcasting is one good option; a live talk radio show is another. Only a few years ago hosting your own radio show wasn’t exactly an easy thing to do, but services such as Blog Talk Radio have changed all that. Hosting a show is now a fairly simple process, but the quality and content of your show is still what’s most important.

In his entertaining and informative book, Your Show Will Go Live in 5 Seconds: Confessions of a Blog Talk Radio Host (also available as an ebook) show host and author Jon Hansen provides detailed guidance on how to make your show a success. I’ve been a guest on Jon’s Blog Talk Radio show, PI Window on Business, several times and he’s an excellent host with solid advice to share.

Aug

26

Linking Opportunities With Results: Getting LinkedIn in 10 Minutes

Filed Under LinkedIn, Social Media & Social Networking | Leave a Comment

On August 25th, I was a special guest on the PI Window on Business radio show hosted by Jon Hansen, talking about Linking Opportunities With Results: Getting LinkedIn in 10 Minutes.

Although the live show is over, you can still listen to the on-demand version. The first part of this segment focuses more on writing and publishing strategies. In the second part, I cover today’s hot topics in the social networking world and offer advice on creating a LinkedIn strategy that generates results.

Here are some of the many topics we cover:

How the publishing world is changing to meet the demands of today’s readers
Why LinkedIn doesn’t have the dropout rate of Twitter (the infamous Twitter quitters) and why
My take on all the buzz surrounding social networking sites that limit your number of connections or friends
When it makes sense to automate social networking and when this strategy works against you
My favorite strategies for generating results on LinkedIn when you’re short on time

Jun

4

The Psychology of Social Networking Radio Interview

Filed Under Facebook, LinkedIn, Media, Social Media & Social Networking, Twitter | Leave a Comment

I just finished a PI Window on Business radio interview about The Psychology of Social Networking. It was a great interview with insightful questions from host Jon Hansen and an interesting roundtable of guests including Ecademy founder Penny Power and social media marketer Andrew Ballenthin. The recorded interview is now available on demand.