Jun

19

Social Networking Podcast on the OnPodcasts Network

Filed Under Social Media & Social Networking | Leave a Comment

onpodcastI just finished recording a two-part podcast series with the OnPodcasts Network, in which fellow author Deirdre Breakenridge (PR 2.0, The New PR Toolkit) interviews me about the latest trends in social networking. Here are the links:

Episode 1: Creating a Strategic Marketing Plan for Your Social Networking Campaign

  • how social networking can fit into your overall marketing mix
  • the role of audience in social networking success
  • a crucial success step that many people overlook
  • the three most important components of a social networking campaign

Episode 2: Profiting from Future Trends in Social Networking

  • where social networking is headed
  • why niche social networking is so crucial
  • mobile social networking trends
  • how to ensure a big payoff with social network advertising
  • how to stand out from the crowd and generate results

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May

31

The Truth About Profiting from Social Networking Just Released

Filed Under Book News, Social Media & Social Networking | Leave a Comment

My latest book, The Truth About Profiting from Social Networking, was just released by Pearson/Financial Times Press.

This book reveals 50 proven social networking principles and bite-sized, easy-to-use techniques that show you how to make the most of social networking sites such as Facebook, YouTube, MySpace, and LinkedIn to generate publicity and profits for your business.

Endorsed by industry leaders, The Truth About Profiting from Social Networking has been called “insightful, enlightening, and essential” by industry experts.

View the table of contents
Read the testimonials
Visit the media room

Purchase on Amazon
Purchase on Barnes & Noble
Purchase on FTPress.com

“… an insightful, useful book that marketers
should keep at their fingertips.”
—Guy Kawasaki

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