About Patrice
Patrice-Anne Rutledge is a business technology author and consultant who specializes in social media, online collaboration, and presentation technologies.
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Nov
24
Show Off Your Social Media Expertise with Blog-Off II
Filed Under Social Media & Social Networking | Leave a Comment
I was recently invited to be one of the evaluators for the Blog-Off II social media blogging contest, to take place on the Community Marketing blog between December 1st and 12th. Blog-Off II is now offering more than $45,000 worth of prizes, including extensive international media coverage for the winners.
If you’re interested in demonstrating your expertise in social media and blogging, and are interested in competing for some of these cool prizes, check out the details about Blog-Off II.
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Oct
20
The Truth About Profiting from Social Networking Released in French
Filed Under Book News | Leave a Comment
Les Éditions Transcontinental, a well-known publisher in Montréal, just released a French translation of The Truth About Profiting from Social Networking in October 2009. Tirer Profit du Réseautage Social is the book’s title in French.
Stay tuned for more news about media interviews in La Presse and Sympatico.ca.
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Jun
4
The Psychology of Social Networking Radio Interview
Filed Under Facebook, LinkedIn, Media, Social Media & Social Networking, Twitter | Leave a Comment
I just finished a PI Window on Business radio interview about The Psychology of Social Networking. It was a great interview with insightful questions from host Jon Hansen and an interesting roundtable of guests including Ecademy founder Penny Power and social media marketer Andrew Ballenthin. The recorded interview is now available on demand.
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May
27
The Truth About Profiting from Social Networking Released in Italian
Filed Under Book News, Social Media & Social Networking | Leave a Comment
Sperling & Kupfer, a leading Italian publisher based in Milan, just released a translated version of The Truth About Profiting from Social Networking. The book’s Italian title is simply Social Networking.
Here’s the interview I did with Corriere della Sera, Italy’s leading newspaper, to promote the Italian release. (The original actually looked much different than the current archive).
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May
12
Here’s what’s on my mind today:
If you want your social media marketing campaign to succeed, make it revolve around human interaction.
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May
3
What to Do About Social Media Overload, or How to Network Online and Still Have Time to Run Your Business
Filed Under Social Media & Social Networking | 1 Comment
LinkedIn. Facebook. Twitter. YouTube. MySpace. StumbleUpon.
And the list goes on. With so many options available today, it’s easy to experience social media overload.
Anyone who knows me, knows that I’m a big fan of social media and how it can help you generate buzz and develop your business. But it can be overwhelming, even addictive for some. With new social sites popping up every day, how do you make the most of the opportunities social media provides and still have time to run your business?
Here’s my advice:
- Be choosy. You don’t have to participate actively on every available site. Pick a few sites that best match your goals and your target audience and invest your time there. Don’t feel guilty if you don’t have a presence on MySpace or Digg just because “everybody” else does.
- Check your web analytics. Review your web stats to see where your traffic is coming from and focus on the social sites that bring the most traffic. A great free tool that helps you analyze your web traffic is Google Analytics. You may be surprised when you view your results. For example, I didn’t expect much when I created a MySpace profile, but I generate a lot of traffic from this site even though I update it infrequently.
- Schedule time for social networking. Whether it’s every morning for 15 minutes or once a week for an hour, having a schedule helps you set limits. Your schedule doesn’t have to be set in stone, however.
- Categorize sites based on effectiveness. If you discover that your Facebook profile generates far better results than your MySpace profile, for example, you may want to invest time on Facebook on a weekly basis and update your MySpace site only once a month.
- Consider automation. Using tools like Ping.fm enable you to update multiple social sites at once. Linking between your social site profiles, your blog, and your website also helps increase visibility with little effort.
- Get focused to get results. Just because you spend an hour a week on social sites doesn’t mean you’re automatically going to generate the results you want. You need to understand the best ways to use each site so that you spend your time effectively. Fifteen means of strategic social networking can be worth far more than several hours of aimless social surfing.
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Apr
29
Nielsen recently posted some interesting statistics on their blog about the high rate of abandonment of new Twitter users. According to their research, more than 60 percent of U.S. Twitter users fail to return the following month. In other words, there are a lot of Twitter quitters out there. With all the current celebrity Twitter hype, this number could increase as more people join just to follow a favorite celebrity or see what the buzz is all about. Read more
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Sep
20
Social Networking Success Story: I’m Too Young for This!
Filed Under Social Media & Social Networking, Success Stories | Leave a Comment
Concert pianist and motivational speaker Matthew Zachary is founder/CEO of the
I’m Too Young For This! Cancer Foundation, the nation’s largest advocacy, research, and support organization for survivors in their 20s and 30s. Matthew uses social networking sites such as MySpace, Facebook, YouTube, and LinkedIn extensively to spread the word about his organization and mission.
What prompted you to establish the I’m Too Young for This! foundation?
As a young adult survivor of pediatric brain cancer who was originally diagnosed in college, I remember the horrible feelings of isolation and anger for not being treated like a 21-year old with different needs than the 6 or 60 year olds sitting next to me. Issues like dating, sexuality, fertility, employment, nutrition… even basic psychological counseling were nowhere to be found. I was a piece of meat.
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Aug
25
Social networking can be a great tool for recruiters … and job candidates looking to capture their attention. In addition to traditional networking on sites such as recruitment favorite LinkedIn, companies around the world are using video as a means of recruiting new candidates. Whether you’re looking for a job as an engineer, banker, police office … or spy (see the CIA’s offering on YouTube below), there’s sure to be a recruitment video aimed at you.
What’s your experience using social networking for recruiting or job hunting?
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Jul
17
Social Networking Success Story: Shiraz NYC
Filed Under Social Media & Social Networking, Success Stories | Leave a Comment
Shai Tertner is the CEO and Creative Director of the New York-based event firm Shiraz NYC. Can you describe your presence on Facebook? I have a great profile on Facebook that includes my expansive group of friends totaling at 630 people. I regularly post status changes and images from events that I’ve done. I also created a real estate party group, as I do host many events for the real estate industry using Facebook as a tool to invite guests. Another way I use Facebook is to promote my blog: Not So Shai by including a status update making it known to my group of friends that I have posted a new one. Read more
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