About Patrice
Patrice-Anne Rutledge is a business technology author and consultant who specializes in social media, online collaboration, and presentation technologies.
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Nov
12
Link Your LinkedIn and Twitter Accounts
Filed Under LinkedIn | 2 Comments
LinkedIn and Twitter just announced a new partnership that will integrate the two social sites. Essentially, the new integration enables you to share your LinkedIn status updates on Twitter and to send your tweets to your LinkedIn connections. Fortunately, you do have some control over what you share and with whom you share it.
To get started, go to the Edit My Profile page on LinkedIn and click the Add Twitter Account link (you can also access this from the Account & Settings page). Indicate whether you want to display your Twitter account on your profile and whether you want to send all your tweets to LinkedIn or only those you specify with the #in hashtag (#li also works).
Now when you post a tweet on Twitter, it appears as a status update on LinkedIn. If you choose to share only selected tweets, you’ll see the hashtag at the end of your update.
If you want to change these settings at any time, just go back to the Edit My Profile page to edit or remove your Twitter integration.
Recommended Reading: Sams Teach Yourself LinkedIn in 10 Minutes
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Oct
20
The Truth About Profiting from Social Networking Released in French
Filed Under Book News | Leave a Comment
Les Éditions Transcontinental, a well-known publisher in Montréal, just released a French translation of The Truth About Profiting from Social Networking in October 2009. Tirer Profit du Réseautage Social is the book’s title in French.
Stay tuned for more news about media interviews in La Presse and Sympatico.ca.
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Oct
9
Favorite LinkedIn Features?
Filed Under LinkedIn | Leave a Comment
I’m doing some research for a new LinkedIn project and I’d like to know about the LinkedIn features you use most. If you’re interested in seeing what others have to say, the live results will appear in my left sidebar for the rest of the year. Thanks for your input!
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Oct
7
LinkedIn Introduces Profile Organizer
Filed Under LinkedIn, Social Media & Social Networking | Leave a Comment
LinkedIn just introduced its new Profile Organizer feature, which enables you to save and organize LinkedIn member profiles into folders. This is a great tool for recruiters, entrepreneurs, and job seekers who want to bookmark and track profiles of interest. You can also add notes to profiles you manage in the Profile Organizer.
The only catch? You need to upgrade to one of LinkedIn’s premium plans to take advantage of Profile Organizer. With a Business Account at $24.95 a month, for example, you can create up to five folders for storing profiles. The Business Account also enables you to send InMail, participate in the OpenLink Network, and save multiple search results, among other things.
Few people may upgrade to a premium account just to take advantage of Profile Organizer, but it’s definitely a worthwhile tool if you’re already a premium account holder or have been thinking about upgrading.
Here’s a quick intro to LinkedIn’s Profile Organizer:
Recommended Reading: Sams Teach Yourself LinkedIn in 10 Minutes
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Aug
26
Linking Opportunities With Results: Getting LinkedIn in 10 Minutes
Filed Under LinkedIn, Social Media & Social Networking | Leave a Comment
On August 25th, I was a special guest on the PI Window on Business radio show hosted by Jon Hansen, talking about Linking Opportunities With Results: Getting LinkedIn in 10 Minutes.
Although the live show is over, you can still listen to the on-demand version. The first part of this segment focuses more on writing and publishing strategies. In the second part, I cover today’s hot topics in the social networking world and offer advice on creating a LinkedIn strategy that generates results.
Here are some of the many topics we cover:
- How the publishing world is changing to meet the demands of today’s readers
- Why LinkedIn doesn’t have the dropout rate of Twitter (the infamous Twitter quitters) and why
- My take on all the buzz surrounding social networking sites that limit your number of connections or friends
- When it makes sense to automate social networking and when this strategy works against you
- My favorite strategies for generating results on LinkedIn when you’re short on time
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Aug
25
Sams Teach Yourself LinkedIn in 10 Minutes Now Available
Filed Under LinkedIn, Social Media & Social Networking | Leave a Comment
My latest book, Sams Teach Yourself LinkedIn in 10 Minutes, has just been released. This easy-to-read guide helps even the most time-crunched professional create a LinkedIn presence that generates results. Stay tuned for the latest news, a book excerpt, media links, and tips you can use to make the most of LinkedIn as a vital business networking tool.
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Jun
4
The Psychology of Social Networking Radio Interview
Filed Under Facebook, LinkedIn, Media, Social Media & Social Networking, Twitter | Leave a Comment
I just finished a PI Window on Business radio interview about The Psychology of Social Networking. It was a great interview with insightful questions from host Jon Hansen and an interesting roundtable of guests including Ecademy founder Penny Power and social media marketer Andrew Ballenthin. The recorded interview is now available on demand.
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May
27
The Truth About Profiting from Social Networking Released in Italian
Filed Under Book News, Social Media & Social Networking | Leave a Comment
Sperling & Kupfer, a leading Italian publisher based in Milan, just released a translated version of The Truth About Profiting from Social Networking. The book’s Italian title is simply Social Networking.
Here’s the interview I did with Corriere della Sera, Italy’s leading newspaper, to promote the Italian release. (The original actually looked much different than the current archive).
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May
3
What to Do About Social Media Overload, or How to Network Online and Still Have Time to Run Your Business
Filed Under Social Media & Social Networking | 1 Comment
LinkedIn. Facebook. Twitter. YouTube. MySpace. StumbleUpon.
And the list goes on. With so many options available today, it’s easy to experience social media overload.
Anyone who knows me, knows that I’m a big fan of social media and how it can help you generate buzz and develop your business. But it can be overwhelming, even addictive for some. With new social sites popping up every day, how do you make the most of the opportunities social media provides and still have time to run your business?
Here’s my advice:
- Be choosy. You don’t have to participate actively on every available site. Pick a few sites that best match your goals and your target audience and invest your time there. Don’t feel guilty if you don’t have a presence on MySpace or Digg just because “everybody” else does.
- Check your web analytics. Review your web stats to see where your traffic is coming from and focus on the social sites that bring the most traffic. A great free tool that helps you analyze your web traffic is Google Analytics. You may be surprised when you view your results. For example, I didn’t expect much when I created a MySpace profile, but I generate a lot of traffic from this site even though I update it infrequently.
- Schedule time for social networking. Whether it’s every morning for 15 minutes or once a week for an hour, having a schedule helps you set limits. Your schedule doesn’t have to be set in stone, however.
- Categorize sites based on effectiveness. If you discover that your Facebook profile generates far better results than your MySpace profile, for example, you may want to invest time on Facebook on a weekly basis and update your MySpace site only once a month.
- Consider automation. Using tools like Ping.fm enable you to update multiple social sites at once. Linking between your social site profiles, your blog, and your website also helps increase visibility with little effort.
- Get focused to get results. Just because you spend an hour a week on social sites doesn’t mean you’re automatically going to generate the results you want. You need to understand the best ways to use each site so that you spend your time effectively. Fifteen means of strategic social networking can be worth far more than several hours of aimless social surfing.
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Apr
29
Nielsen recently posted some interesting statistics on their blog about the high rate of abandonment of new Twitter users. According to their research, more than 60 percent of U.S. Twitter users fail to return the following month. In other words, there are a lot of Twitter quitters out there. With all the current celebrity Twitter hype, this number could increase as more people join just to follow a favorite celebrity or see what the buzz is all about. Read more
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