Nov

12

Link Your LinkedIn and Twitter Accounts

Filed Under LinkedIn | 2 Comments

LinkedIn and Twitter just announced a new partnership that will integrate the two social sites. Essentially, the new integration enables you to share your LinkedIn status updates on Twitter and to send your tweets to your LinkedIn connections. Fortunately, you do have some control over what you share and with whom you share it.

To get started, go to the Edit My Profile page on LinkedIn and click the Add Twitter Account link (you can also access this from the Account & Settings page). Indicate whether you want to display your Twitter account on your profile and whether you want to send all your tweets to LinkedIn or only those you specify with the #in hashtag (#li also works).

LinkedIn Twitter Integration

Now when you post a tweet on Twitter, it appears as a status update on LinkedIn. If you choose to share only selected tweets, you’ll see the hashtag at the end of your update.

linkedin-twitter2

If you want to change these settings at any time, just go back to the Edit My Profile page to edit or remove your Twitter integration.

Recommended Reading: Sams Teach Yourself LinkedIn in 10 Minutes

Related Posts

Aug

30

Use Company Buzz to Link LinkedIn with Twitter

Filed Under LinkedIn, Social Media & Social Networking | Leave a Comment

companybuzzCompany Buzz is one of LinkedIn’s lesser known applications, but it offers some powerful intelligence tools for those who take the time to install this app and explore its true power.

The primary goal of Company Buzz is to help you monitor the Twitter buzz about your company. When Twitter users post tweets about the companies (or schools) listed on your profile, you can view these tweets on the Company Buzz page or on your LinkedIn home page.

Company Buzz offers much more than just the latest chatter about your company, however. It’s also a great research tool that lets you follow tweets about multiple topics, identify buzz words, and track trends.

trends For example, let’s say that you want to track the Twitter buzz about your competitors, companies you’re interested in working for, or a topic related to your professional. You can quickly add this search term to your list of followed topics on Company Buzz and view the latest tweets right from LinkedIn. Company Buzz also displays a list of  related buzz words to check out and a trending chart that shows you how many tweets your topic has generated over the past week.

To add the Company Buzz application to your LinkedIn account, click the Applications link on the left menu of the LinkedIn home page.

Recommended Reading: Sams Teach Yourself LinkedIn in 10 Minutes

Related Posts

Jun

4

The Psychology of Social Networking Radio Interview

Filed Under Facebook, LinkedIn, Media, Social Media & Social Networking, Twitter | Leave a Comment

blogtalkradioI just finished a PI Window on Business radio interview about The Psychology of Social Networking. It was a great interview with insightful questions from host Jon Hansen and an interesting roundtable of guests including Ecademy founder Penny Power and social media marketer Andrew Ballenthin. The recorded interview is now available on demand.

Related Posts

May

27

The Truth About Profiting from Social Networking Released in Italian

Filed Under Book News, Social Media & Social Networking | Leave a Comment

The Truth About Profiting from Social Networking - ItalianSperling & Kupfer, a leading Italian publisher based in Milan, just released a translated version of The Truth About Profiting from Social Networking. The book’s Italian title is simply Social Networking.

Here’s the interview I did with Corriere della Sera, Italy’s leading newspaper, to promote the Italian release. (The original actually looked much different than the current archive).

Related Posts

May

3

What to Do About Social Media Overload, or How to Network Online and Still Have Time to Run Your Business

Filed Under Social Media & Social Networking | 1 Comment

LinkedIn. Facebook. Twitter. YouTube. MySpace. StumbleUpon.

And the list goes on. With so many options available today, it’s easy to experience social media overload.

Anyone who knows me, knows that I’m a big fan of social media and how it can help you generate buzz and develop your business. But it can be overwhelming, even addictive for some. With new social sites popping up every day, how do you make the most of the opportunities social media provides and still have time to run your business?

Here’s my advice:

  1. Be choosy. You don’t have to participate actively on every available site. Pick a few sites that best match your goals and your target audience and invest your time there. Don’t feel guilty if you don’t have a presence on MySpace or Digg just because “everybody” else does.
  2. Check your web analytics. Review your web stats to see where your traffic is coming from and focus on the social sites that bring the most traffic. A great free tool that helps you analyze your web traffic is Google Analytics. You may be surprised when you view your results. For example, I didn’t expect much when I created a MySpace profile, but I generate a lot of traffic from this site even though I update it infrequently.
  3. Schedule time for social networking. Whether it’s every morning for 15 minutes or once a week for an hour, having a schedule helps you set limits. Your schedule doesn’t have to be set in stone, however.
  4. Categorize sites based on effectiveness. If you discover that your Facebook profile generates far better results than your MySpace profile, for example, you may want to invest time on Facebook on a weekly basis and update your MySpace site only once a month.
  5. Consider automation. Using tools like Ping.fm enable you to update multiple social sites at once. Linking between your social site profiles, your blog, and your website also helps increase visibility with little effort.
  6. Get focused to get results. Just because you spend an hour a week on social sites doesn’t mean you’re automatically going to generate the results you want. You need to understand the best ways to use each site so that you spend your time effectively. Fifteen means of strategic social networking can be worth far more than several hours of aimless social surfing.

Related Posts

Apr

29

Are You a Twitter Quitter?

Filed Under Social Media & Social Networking | 1 Comment

Nielsen recently posted some interesting statistics on their blog about the high rate of abandonment of new Twitter users. According to their research, more than 60 percent of U.S. Twitter users fail to return the following month.  In other words, there are a lot of Twitter quitters out there. With all the current celebrity Twitter hype, this number could increase as more people join just to follow a favorite celebrity or see what the buzz is all about. Read more

Related Posts

Jun

25

Top 10 Ways to Profit from Social Networking

Filed Under Social Media & Social Networking | Leave a Comment

How can you profit from social networking? The possibilities are endless, but here’s are ten of my favorite ways  top 10 list of what you can achieve through social networking

  1. Create an online profile that attracts clients, jobs, and other opportunities
  2. Tap into the hidden job market and prepare for a killer interview
  3. Recruit qualified job candidates
  4. Launch, market, and advertise your products and services
  5. Develop an online platform that promotes your career as an expert, speaker, or consultant
  6. Develop your fan base as a musician, artist, actor, or author
  7. Publicize a cause, political campaign or nonprofit organization
  8. Share and exchange business information with fellow contacts
  9. Conduct market research on a certain niche or demographic
  10. Find and analyze potential partners, investors, and distributors

Related Posts