About Patrice
Patrice-Anne Rutledge is a business technology author and consultant who specializes in social media, online collaboration, and presentation technologies.
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Aug
24
Online Video Viewing Reaches an All-Time High
Filed Under PowerPoint & Presentation Technologies, Social Media & Social Networking | Leave a Comment
ComScore just released that latest stats for online video viewing, and July 2009 recorded the largest audience ever. More than 158 million U.S. Internet users watched online video. Google (home to YouTube) received the largest market share by far at nearly 42 percent, followed by Viacom, Microsoft, Fox (home to MySpace), and Hulu, all with less than 5 percent each.
Now, a lot of those videos were entertainment-related, but online video is still a great business tool. I’m getting more involved with video myself for some upcoming projects and will continue to share my experience along the way.
Here are three of my favorite tips for people just getting started with video as a business tool:
- Have a goal. Whether your goal is to sell, instruct, persuade, or just generate positive buzz with your audience, it’s important to focus on that goal when creating your video and determine the best way to distribute it.
- Think beyond YouTube. Yes, YouTube remains the premier place for video right now, but there are many other video-sharing sites that could be an even better match with your audience. Also consider adding video to your website or blog to communicate with your customers.
- Remember that video isn’t just for sales. Online video is also a great instructional tool for your customers and other site visitors. Over the next few weeks, I’ll share several great tools for making standard PowerPoint presentations come alive as multimedia instructional videos.
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Jun
4
The Psychology of Social Networking Radio Interview
Filed Under Facebook, LinkedIn, Media, Social Media & Social Networking, Twitter | Leave a Comment
I just finished a PI Window on Business radio interview about The Psychology of Social Networking. It was a great interview with insightful questions from host Jon Hansen and an interesting roundtable of guests including Ecademy founder Penny Power and social media marketer Andrew Ballenthin. The recorded interview is now available on demand.
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May
27
The Truth About Profiting from Social Networking Released in Italian
Filed Under Book News, Social Media & Social Networking | Leave a Comment
Sperling & Kupfer, a leading Italian publisher based in Milan, just released a translated version of The Truth About Profiting from Social Networking. The book’s Italian title is simply Social Networking.
Here’s the interview I did with Corriere della Sera, Italy’s leading newspaper, to promote the Italian release. (The original actually looked much different than the current archive).
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May
3
What to Do About Social Media Overload, or How to Network Online and Still Have Time to Run Your Business
Filed Under Social Media & Social Networking | 1 Comment
LinkedIn. Facebook. Twitter. YouTube. MySpace. StumbleUpon.
And the list goes on. With so many options available today, it’s easy to experience social media overload.
Anyone who knows me, knows that I’m a big fan of social media and how it can help you generate buzz and develop your business. But it can be overwhelming, even addictive for some. With new social sites popping up every day, how do you make the most of the opportunities social media provides and still have time to run your business?
Here’s my advice:
- Be choosy. You don’t have to participate actively on every available site. Pick a few sites that best match your goals and your target audience and invest your time there. Don’t feel guilty if you don’t have a presence on MySpace or Digg just because “everybody” else does.
- Check your web analytics. Review your web stats to see where your traffic is coming from and focus on the social sites that bring the most traffic. A great free tool that helps you analyze your web traffic is Google Analytics. You may be surprised when you view your results. For example, I didn’t expect much when I created a MySpace profile, but I generate a lot of traffic from this site even though I update it infrequently.
- Schedule time for social networking. Whether it’s every morning for 15 minutes or once a week for an hour, having a schedule helps you set limits. Your schedule doesn’t have to be set in stone, however.
- Categorize sites based on effectiveness. If you discover that your Facebook profile generates far better results than your MySpace profile, for example, you may want to invest time on Facebook on a weekly basis and update your MySpace site only once a month.
- Consider automation. Using tools like Ping.fm enable you to update multiple social sites at once. Linking between your social site profiles, your blog, and your website also helps increase visibility with little effort.
- Get focused to get results. Just because you spend an hour a week on social sites doesn’t mean you’re automatically going to generate the results you want. You need to understand the best ways to use each site so that you spend your time effectively. Fifteen means of strategic social networking can be worth far more than several hours of aimless social surfing.
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Sep
20
Social Networking Success Story: I’m Too Young for This!
Filed Under Social Media & Social Networking, Success Stories | Leave a Comment
Concert pianist and motivational speaker Matthew Zachary is founder/CEO of the
I’m Too Young For This! Cancer Foundation, the nation’s largest advocacy, research, and support organization for survivors in their 20s and 30s. Matthew uses social networking sites such as MySpace, Facebook, YouTube, and LinkedIn extensively to spread the word about his organization and mission.
What prompted you to establish the I’m Too Young for This! foundation?
As a young adult survivor of pediatric brain cancer who was originally diagnosed in college, I remember the horrible feelings of isolation and anger for not being treated like a 21-year old with different needs than the 6 or 60 year olds sitting next to me. Issues like dating, sexuality, fertility, employment, nutrition… even basic psychological counseling were nowhere to be found. I was a piece of meat.
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Aug
25
Social networking can be a great tool for recruiters … and job candidates looking to capture their attention. In addition to traditional networking on sites such as recruitment favorite LinkedIn, companies around the world are using video as a means of recruiting new candidates. Whether you’re looking for a job as an engineer, banker, police office … or spy (see the CIA’s offering on YouTube below), there’s sure to be a recruitment video aimed at you.
What’s your experience using social networking for recruiting or job hunting?
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Jun
25
Top 10 Ways to Profit from Social Networking
Filed Under Social Media & Social Networking | Leave a Comment
How can you profit from social networking? The possibilities are endless, but here’s are ten of my favorite ways top 10 list of what you can achieve through social networking
- Create an online profile that attracts clients, jobs, and other opportunities
- Tap into the hidden job market and prepare for a killer interview
- Recruit qualified job candidates
- Launch, market, and advertise your products and services
- Develop an online platform that promotes your career as an expert, speaker, or consultant
- Develop your fan base as a musician, artist, actor, or author
- Publicize a cause, political campaign or nonprofit organization
- Share and exchange business information with fellow contacts
- Conduct market research on a certain niche or demographic
- Find and analyze potential partners, investors, and distributors
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May
31
The Truth About Profiting from Social Networking Just Released
Filed Under Book News, Social Media & Social Networking | Leave a Comment
My latest book, The Truth About Profiting from Social Networking, was just released by Pearson/Financial Times Press.
This book reveals 50 proven social networking principles and bite-sized, easy-to-use techniques that show you how to make the most of social networking sites such as Facebook, YouTube, MySpace, and LinkedIn to generate publicity and profits for your business.
Endorsed by industry leaders, The Truth About Profiting from Social Networking has been called “insightful, enlightening, and essential” by industry experts.
View the table of contents
Read the testimonials
Visit the media room
Purchase on Amazon
Purchase on Barnes & Noble
Purchase on FTPress.com
“… an insightful, useful book that marketers
should keep at their fingertips.”
—Guy Kawasaki
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