Video may be generating a lot of buzz on the social web right now, but audio is still a great way to connect with your audience and build community. Podcasting is one good option; a live talk radio show is another. Only a few years ago hosting your own radio show wasn’t exactly an easy thing to do, but services such as Blog Talk Radio have changed all that. Hosting a show is now a fairly simple process, but the quality and content of your show is still what’s most important.

In his entertaining and informative book,  Your Show Will Go Live in 5 Seconds: Confessions of a Blog Talk Radio Host (also available as an ebook) show host and author Jon Hansen provides detailed guidance on how to make your show a success. I’ve been a guest on Jon’s Blog Talk Radio show, PI Window on Business, several times and he’s an excellent host with solid advice to share.

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