The Truth About Profiting from Social Networking
View: PDF Excerpt & Table of Contents
Buy: Amazon
The Truth About Profiting from Social Networking (Pearson/FT Press), is the latest addition to the successful The Truth About series of business books. Learn how to make the most of social networking sites such as Facebook, YouTube, MySpace, and LinkedIn to generate publicity and profits for your business. This book reveals 50 proven social networking principles and bite-sized, easy-to-use techniques that work. By emphasizing a strategic approach to social networking, you move beyond simply creating profiles on social sites to developing a strategic plan that generates results.
“The Truth About Profiting from Social Networking is an insightful, useful book that many marketers should keep at their fingertips.”
- Guy Kawasaki, Co-founder of Alltop and author of The Art of the Start
With The Truth About Profiting from Social Networking, you’ll learn how to:
- Determine which social networks will generate the best results for your needs
- Create an online brand that makes you stand out from the competition
- Take advantage of the constant changes that are part of social networking
- Socialize for profit, the right way
- Reach key decision makers online
- Understand what really works, and what doesn’t, when using social networking for business
- Find a job in the hidden job market
- Develop a connection strategy that works for you
- Eliminate the “digital dirt” that can come back to haunt you
And much more!
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