Promoting with a Podcast

Published in Business Strategies

Think of a podcast as an Internet radio show you listen to on demand. The term podcast comes from the words iPod and broadcast. However, the iPod aspect of podcasting is misleading. You can listen to a podcast on an iPod, but listening on another MP3 player or a computer capable of playing audio files works just as well.

With podcasting, the online audio content that you create is delivered via a feed. It’s similar to your blog’s feed, but it’s for audio instead. Using the feed, listeners can “subscribe” to your podcast so they’re aware of every new episode. Contact me for the complete clip

Top 10 Strategies for Launching a Successful E-commerce Site

Published in Smart Solutions

With dot-com failures on the rise, you might ask whether it even makes sense to spend time, money, and resources to create an e-commerce site for your company, or to expand or enhance an existing site. Although new e-commerce start-ups may carry a lot of risk, extending a traditional business with e-commerce capabilities can still make a lot of sense. Done right, an e-commerce site can generate additional revenue as well as enhance brand name awareness and recognition for your company. In fact, in some industries, not having e-commerce capabilities can actually have a negative effect on sales and market share, making your company seem technologically backward and not in tune with the times. Read more

Language Skills Lead to International Business Success

Published in Small Business

English may be the international language of business, but the savvy global business traveler knows that even a basic knowledge of the local language can go a long way in ensuring business success overseas. Although some people who are learning a language for business reasons do opt for classroom training, many others find it difficult to go to regularly scheduled classes or discover that these programs are not targeted to the business person. Self-study is ideal in this situation. The good news is that the number of self-paced language learning programs has proliferated in the past few years, with updated versions produced by longtime publishers in this field and some innovative new products by more recent entrants to the market. Read more

Let’s Get Personal: Enhancing the Customer Experience with Web Personalization

Published in Dot-Com Builder

On the web, personalization is everywhere. But what exactly is personalization and why is it important to your organization? There are numerous definitions of personalization depending on your goals and audience and each may be accurate for those particular circumstances. Lynn Harvey, senior consultant/analyst with the Patricia Seybold Group who follows personalization trends, defines personalization as “a ‘ME-and-YOU,’ relationship-building activity that’s focused on companies getting to recognize, understand, and ultimately serve their customers” in her report “It’s All About Me and You: How Personalization Can Build Better Customer Relationships.” Read more