LinkedIn and Twitter just announced a new partnership that will integrate the two social sites. Essentially, the new integration enables you to share your LinkedIn status updates on Twitter and to send your tweets to your LinkedIn connections. Fortunately, you do have some control over what you share and with whom you share it.
To get started, go to the Edit My Profile page on LinkedIn and click the Add Twitter Account link (you can also access this from the Account & Settings page). Indicate whether you want to display your Twitter account on your profile and whether you want to send all your tweets to LinkedIn or only those you specify with the #in hashtag (#li also works).
Now when you post a tweet on Twitter, it appears as a status update on LinkedIn. If you choose to share only selected tweets, you’ll see the hashtag at the end of your update.
If you want to change these settings at any time, just go back to the Edit My Profile page to edit or remove your Twitter integration.
Company Buzz is one of LinkedIn’s lesser known applications, but it offers some powerful intelligence tools for those who take the time to install this app and explore its true power.
The primary goal of Company Buzz is to help you monitor the Twitter buzz about your company. When Twitter users post tweets about the companies (or schools) listed on your profile, you can view these tweets on the Company Buzz page or on your LinkedIn home page.
Company Buzz offers much more than just the latest chatter about your company, however. It’s also a great research tool that lets you follow tweets about multiple topics, identify buzz words, and track trends.
For example, let’s say that you want to track the Twitter buzz about your competitors, companies you’re interested in working for, or a topic related to your professional. You can quickly add this search term to your list of followed topics on Company Buzz and view the latest tweets right from LinkedIn. Company Buzz also displays a list of related buzz words to check out and a trending chart that shows you how many tweets your topic has generated over the past week.
To add the Company Buzz application to your LinkedIn account, click the Applications link on the left menu of the LinkedIn home page.
I’m doing some research for a new LinkedIn project and I’d like to know about the LinkedIn features you use most. If you’re interested in seeing what others have to say, the live results will appear in my left sidebar for the rest of the year. Thanks for your input!
LinkedIn just introduced its new Profile Organizer feature, which enables you to save and organize LinkedIn member profiles into folders. This is a great tool for recruiters, entrepreneurs, and job seekers who want to bookmark and track profiles of interest. You can also add notes to profiles you manage in the Profile Organizer.
The only catch? You need to upgrade to one of LinkedIn’s premium plans to take advantage of Profile Organizer. With a Business Account at $24.95 a month, for example, you can create up to five folders for storing profiles. The Business Account also enables you to send InMail, participate in the OpenLink Network, and save multiple search results, among other things.
Few people may upgrade to a premium account just to take advantage of Profile Organizer, but it’s definitely a worthwhile tool if you’re already a premium account holder or have been thinking about upgrading.
Here’s a quick intro to LinkedIn’s Profile Organizer:
Although the live show is over, you can still listen to the on-demand version. The first part of this segment focuses more on writing and publishing strategies. In the second part, I cover today’s hot topics in the social networking world and offer advice on creating a LinkedIn strategy that generates results.
Here are some of the many topics we cover:
How the publishing world is changing to meet the demands of today’s readers
Why LinkedIn doesn’t have the dropout rate of Twitter (the infamous Twitter quitters) and why
My take on all the buzz surrounding social networking sites that limit your number of connections or friends
When it makes sense to automate social networking and when this strategy works against you
My favorite strategies for generating results on LinkedIn when you’re short on time
My latest book, Sams Teach Yourself LinkedIn in 10 Minutes, has just been released. This easy-to-read guide helps even the most time-crunched professional create a LinkedIn presence that generates results. Stay tuned for the latest news, a book excerpt, media links, and tips you can use to make the most of LinkedIn as a vital business networking tool.
CareerBuilder just posted a good, and timely, article on the do’s and don’ts of social networking for the growing number of job seekers. And yes, I was quoted as an expert
Patrice-Anne Rutledge is a bestselling author of 29 books, business technology expert, and communications consultant who has been interviewed by CNN, Inc., Fox News, MSN, AOL, and other media outlets around the world.