I recorded a two-part podcast series with the OnPodcasts Network, in which fellow author Deirdre Breakenridge (PR 2.0, The New PR Toolkit) interviewed me about the latest trends in social networking.
Here are the links:
Episode 1: Creating a Strategic Marketing Plan for Your Social Networking Campaign
- how social networking can fit into your overall marketing mix
- the role of audience in social networking success
- a crucial success step that many people overlook
- the three most important components of a social networking campaign
Episode 2: Profiting from Future Trends in Social Networking
- where social networking is headed
- why niche social networking is so crucial
- mobile social networking trends
- how to ensure a big payoff with social network advertising
- how to stand out from the crowd and generate results
